Children's Causes Update: Why children's TV is a rich training ground for broadcast beginners

Why children's TV is a rich training ground for broadcast beginners | The Manila Bulletin Newspaper Online: "With the generosity of Goethe Institut and Prix Jeunesse, Filipino children’s TV producers, writers and directors from various stations viewed and discussed for two days after Easter an assortment of programs for children from all over the world. They scrutinized what afflicts the Philippine TV landscape for kids and how to attract a wider, more enthusiastic audience.

The children’s TV group in the Philippines is often regarded as a ragtag bunch of heroes on local TV. They are known for their selflessness, zeal and devotion to the cause. After a senior graduates from Mass Communication, and lands a neophyte’s job at a station, he or she invariably gets posted at the children’s TV department, if there is such a section in the network. It is a worthy and ideal assignment. It is in children’s TV production that a beginner learns the ropes and discipline of the craft. After all, the most difficult and demanding audience to produce for are children."