WELLNESS IN ENVIRONMENT: Northern Mindanao Climate Change Campaign Launched w/ DENR & PIA

Environmental group launches climate change campaign in Cagayan de Oro | Sun.Star: "In the strengthened collaboration between the Philippine Information Agency (PIA) and the Department of Environment and Natural Resources (DENR) in northern Mindanao, the campaign was designed to vigorously disseminate information aimed at educating Filipinos on the current trends in weather pattern–effects of the changing climate.

The “Nagbabago Na Ang Panahon, Panahon Na Para Magbago” as the slogan of the CCAC, is DENR’s project to provide thematic advocacy brand for its environmental programs and efforts, where the end result would weaken the public’s apathy to climate change concerns and environmental agenda.

The CCAC is a brainchild of DENR Secretary Ramon J.P. Paje, who is part of the advisory board of the Climate Change Commission.

Ruth Tawantawan, DENR-10 regional executive director, said the campaign will bring to the fore the involvement of every Filipino toward self-preservation in consonance with the protection of the environment.

“The campaign is to popularize and strengthen adaptation and mitigation measures in response to climate change; inspire and motivate active cooperation and participation; [prescribe] behaviors and efforts; and facilitate partnerships with public and private communities—youth, academe, local government units, civic organizations, among others,” Tawantawan said in a statement read by Dr. Sabdullah Abubacar, DENR-10 EMB regional director.

Thelma Oliver, PIA-10 regional director, said the countrywide campaign hopes to enjoin Filipinos to take by heart the realities besetting the environment, particularly through factual information dissemination by utilizing media to the fullest.

“The PIA is mandated to inform the public of the government’s efforts for the awareness of our people to protect and better their lives, and this campaign is part of our involvement in the environmental concerns, because by doing so we are protecting ourselves,” Oliver said.

CCAC will position the youth and engage them as active proponents where they will become examples of value and behavioral formation to the near future generation."



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