WELLNESS IN TRADE & INDUSTRY: DTI seeks to fill growing coffee demand. "The prospects of the coffee industry comes to the forth with the ever increasing demand for coffee," DTI Cordillera Administrative Region (CAR) Regional Director Myrna P. Pablo during the recent Philippine Coffee Conference in Baguio City. Pablo is also the national industry cluster manager for the coffee industry.

Department of Trade and Industry of the Republic o : DTI seeks to fill growing coffee demand: "A series of activities using various methodologies such as the focus group, value chain approach, and industry clustering were conducted to design appropriate development plans and strategies for the coffee sector.

Pablo also noted the inclusion of the coffee sector in the National Industry Cluster Capacity Enhancement Project (NICCEP), a three-year project launched in 2012, resulted to reinforcing efforts of enablers and operators in the coffee value chain towards the promotion and development of the sector.

The NICCEP is funded by Japan International Cooperation Agency (JICA) in coordination with the DTI to develop and mobilize pilot industry clusters nationwide. It aims to help increase the contribution of selected priority industry clusters such as the coffee industry cluster to the country's economy. "

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